London, April 23, 2025 — The Sports Technology Awards 2025 took place tonight in London, celebrating the world’s most impactful technologies, teams, and innovations shaping the future of sport. Among the prestigious finalists was Balldesigner, recognized for its pioneering Aerodynamic Surface Sportsball, which redefines ball performance through advanced surface engineering.
The 2025 ceremony — themed The Arena of Innovation — introduced a new immersive experience celebrating the convergence of technology and sport. With entries from over 30 countries across 20 categories, this year’s event marked another milestone for sports innovation worldwide.
“From kit to kinetics, mechanics to machine learning, the technologies shaping sport are as diverse as they are powerful — and tonight’s finalists show just how wide-ranging that innovation has become,” said Rebecca Hopkins, CEO of The STA Group.
Balldesigner’s nomination cements its position among the world’s leading sports technology innovators, reflecting its mission to create sustainable, high-performance equipment that elevates both the player experience and the global sports industry.
About The STA Group:
The STA Group exists to ensure sport has the greatest future possible, driven by innovation
in science, technology, engineering, and design. With 12 years at the forefront of the sports tech industry, The STA Group engages with global stakeholders daily across awards, media, and
research platforms.